Privacy policy

Last updated: January 28, 2026

Silverette ("we", "us", "our") refers to For Mummy Pty Ltd (ABN 57 647 214 775), trading as Silverette. We operate the websites silveretteaustralia.com and silveretteapac.com (together, the “Sites”).

We operate this store and website, including all related information, content, features, tools, products and services (the “Services”) to provide you with a curated shopping experience focused on breastfeeding and mother-focused products. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, store, and process your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to an individual. This does not include de-identified or anonymous information.

  • Contact details: name, billing address, shipping address, email address, phone number
  • Payment & financial information: payment method, transaction details, payment confirmation (processed securely by third-party payment providers)
  • Account information: username, password, preferences and settings
  • Transaction data: products viewed, added to cart or wishlist, purchased, returned or exchanged
  • Communications: customer service enquiries, emails, messages, reviews or feedback
  • Device & technical data: IP address, browser type, device identifiers, network information
  • Usage data: interactions with our Sites and Services

2. Sources of Personal Information

  • Directly from you when you create an account, place an order, or contact us
  • Automatically through cookies and similar technologies when you use the Services
  • From service providers who support our business operations
  • From partners or third parties, where permitted by law

3. How We Use Personal Information

We use personal information to:

  • Provide, operate, personalise, and improve the Services
  • Process payments, orders, returns, and exchanges
  • Manage customer accounts and preferences
  • Communicate with you about orders, accounts, or support requests
  • Send marketing and promotional communications (you may opt out at any time)
  • Detect, prevent, and respond to fraud, security, or technical issues
  • Comply with legal obligations and enforce our policies

4. Disclosure of Personal Information

We may disclose personal information:

  • To Shopify and trusted service providers (payment processors, logistics, IT, analytics, marketing)
  • To business and marketing partners for advertising and promotional purposes
  • Where you direct or consent to such disclosure
  • Within our corporate group
  • In connection with a business transaction (e.g. merger, sale, restructuring)
  • Where required by law, regulation, or legal process

5. Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your use of the Services to provide and improve the platform.

We may use certain Shopify-enhanced features that rely on data collected from your interactions with our store and other merchants. In these circumstances, Shopify is responsible for processing that data. For more information, please review the Shopify Consumer Privacy Policy.

6. Third-Party Websites

The Services may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices, security, or content of those third parties.

7. Children’s Privacy

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us to request deletion.

8. Security & Retention

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. However, no method of transmission or storage is completely secure.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy or as required by law.

9. Your Rights

Depending on your location, you may have rights to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Request portability of your personal information
  • Opt out of marketing communications

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

10. International Transfers

Your personal information may be stored or processed outside Australia, including by Shopify and its service providers. Where required, we rely on recognised safeguards to protect international data transfers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

For Mummy Pty Ltd (trading as Silverette)
Email: admin@silveretteapac.com
Address: 66 Wattle Street, Haberfield NSW 2045, Australia
Phone: 0451 982 332

© 2026 For Mummy Pty Ltd. All rights reserved.